Retail Display System
Anthropologie set out to create a display system that could inform customers about product while maintaining its visual identity.
Anthropologie’s visual coordinator worked with MIO to develop a signage system that would work within the growing retailer’s constraints. The process focused on selecting durable, affordable materials that fit the store’s signature look.
MIO developed a variety of proposals involving recycled paper pulp technologies. These proposals fit Anthropologie’s timing and production requirements. Serving as a liaison between the manufacturers and the client, MIO developed and managed the production of the system according to specifications.
The CultureLab’s design provided a coherent branding message using environmentally sound materials. Made from 100 percent waste paper and a steel base, the display units were designed for easy disassembly and recycling.