MIO for Target
Making sustainability beautiful, affordable and more widely available brought Target to MIO.
The result is an innovative collection of products for the garden, including the first composter ever available at Target stores and hybrid indoor and outdoor solar lights.
The products were developed in conjunction with Target’s designers and existing vendors. An in-depth analysis of Target’s product categories was conducted to discover the category that could have the greatest environmental and cultural impact.
The designs selected for production articulate a sustainable vision. They demonstrate how products can be the transformed through materials, processes, and the creation of ecological habits and design experiences.