Two brothers. One vision.
MIO was founded by the Salm brothers (Isaac, the numbers guy and Jaime, the design guy) with the objective of merging business rigor with environmentally and socially progressive design. Our mission is to give people the power to design living spaces with beautiful, sustainable and highly personal product experiences.
To achieve this goal we design products, services, interactions, interiors and sustainable experiences. At MIO, we believe that sustainability is a value everyone should seek in all aspects of life. Our vision is to empower everyone to design and enjoy practical, beautiful and sustainable living spaces. Giving shape to this new culture requires a paradigm shift. Changing minds drives us to create design where responsibility and desire co-exist. Following this path, MIO is forging a new design language where beauty and sustainability are one – a process that leads to inclusive and affordable design. We believe that consumers must be empowered to make a difference and that industry is a force for good.
MIO is committed to our guiding principle of Responsible Desire. This principle is based on the belief that customers should crave sustainable products out of genuine desire rather than fear, guilt or altruism. This natural demand will ultimately drive the cultural shift necessary to align consumer wants with the behaviors needed to balance our ecosystem.