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Swoop SoftBowl

What happens when you take handsomely shaped hats and you mold them inside out and place them upside down? You get a line of beautifully organic molded felt containers we call SoftBowls. These decorative bowls are made out of 100% molded wool using hat molds from the 1800’s by one of the last millineries in the US. Use them as storage containers for your mail, keys and wallet or as planter cozies and soft storage around your home and office.
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Active Sustainability
Active Sustainability
This product generates a positive and quantifiable environmental impact each time it is used. Active sustainable products transform daily activities into acts of environmental conservation.
Design Aikido
Design Aikido
This design uses existing infrastructure including technology, molds, skills, raw materials and resources with built-in environmental and social advantages that create alternative markets and incentivize material, process and behavioral changes.
Locally Sourced
Locally Sourced
This product was manufactured within 100 miles from the point of distribution.
This product is made from 100% wool felt that is harvested from sheep. Wool is a renewable resource, as the sheep will keep growing new coats of wool over their lifetime. The production of wool felt relies on organized farming of sheep world wide, maintaining a steady supply of the raw material.

To remove dust and dirt use a lint remover or tape. Light dry superficial stains may be removed with low grit sandpaper. Sand very lightly in the same direction as the fibers removing only the stained fibers. SoftBowls may be steamed back into shape with a household steamer. Steam dents and affected area until it is soft and using both hands lightly re-shape bowl into original form. Repeat as necessary. To harden SoftBowls spray starch and let dry completely.


Designed to minimize environmental impact, SoftBowls use less than one tenth of the energy needed to create ceramic and glass containers, providing function and beauty with a reduced energy footprint. Traditional millinery technologies and materials inform each designs shape and color.


SoftBowls are hand crafted by one of the last remaining hat manufacturers in the US. The shape, colors and details are the result of employing the manufacturer's skills and technology to create a product that fits an alternative and growing market.

Length 7 in / 18 cm
Width 7 in / 18 cm
Height 5.75 in / 15 cm
Thickness .12 in / 3 mm
Weight 1 lb / 45 gr

Jaime Salm and MIO Team


Made in the USA

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#softbowls #mioculture #sustainabledesign