When Bloomberg decided to replace their stationery and collateral with a new look, the company’s design team recognized an opportunity for sustainable design. Their mission to transform old business cards into functional and aesthetic objects brought them to MIO’s CultureLab. Working closely with Bloomberg’s design team, CultureLab developed a proposal to reengineer old business cards into an example of socially minded design for their new headquarters. CultureLab engaged vendors to meet the technical requirements necessary to create a seat from waste paper. The result is the Up-Cycled Chair: a stool sturdy enough to survive office use and elegant enough to contribute to Bloomberg’s dynamic environment. The design is a clear and compelling representation of corporate responsibility and creative ingenuity.