Garden Hand Tools
The objective of the hand tools was to create well-crafted, durable tools with recycled and recyclable materials accessible to existing Target vendors. CultureLab worked closely with the sourcing team to develop gardening hand tools made from bamboo and stainless steel. The addition of these SKU’s reinforced our goal of driving change at the supply chain level.
Mini Herb Garden
The MIO for Target Herb Garden brought the outdoors inside for Target guests. The container was conceived as an easy to use, modular, recyclable container for growing herbs and small plants indoors. The design engaged consumers; young and old with the food growing process in a hassle free way. Each planter was made out of recycled waste paper and included seed packets and compacted soil pucks. The planters were made in the US out of 100% post-consumer recycled waste paper.
In an effort to provide a more complete outdoor experience CultureLab developed an outdoor hammock with a reversible built-in carrying bag. The hammock was a fun addition to the line that incorporated sustainable materials with innovative functional and packaging features. The product was developed with existing Target vendors and made from 100% organic cotton. The product was minimally patterned to reduce the use of dyes or secondary operations. The prints and colors were achieved with azo-free dyes reducing the impact further. The carrying bag was designed to serve as the retail pouch, eliminating the need for additional packaging. Once in use the hammocks carrying bag became a strategically placed pocket for storing shoes, books, magazines and other articles usually brought along or as a pillow by placing softer items such as a sweater or blankets inside of it.