Our Story

Two brothers on a mission to bridge the divide between business and sustainability through great design.

Two brothers. One vision. 

MIO was founded by the Salm brothers (Isaac, the numbers guy and Jaime, the design guy) with the objective of merging business rigor with environmentally and socially progressive design. Our mission is to give people the power to design living spaces with beautiful, sustainable and highly personal product experiences.

To achieve this goal we design products, services, interactions, interiors and sustainable experiences. At MIO, we believe that sustainability is a value everyone should seek in all aspects of life. Our vision is to empower everyone to design and enjoy practical, beautiful and sustainable living spaces. Giving shape to this new culture requires a paradigm shift. Changing minds drives us to create design where responsibility and desire co-exist. Following this path, MIO is forging a new design language where beauty and sustainability are one – a process that leads to inclusive and affordable design. We believe that consumers must be empowered to make a difference and that industry is a force for good.

Responsible Desire

MIO is committed to our guiding principle of Responsible Desire. This principle is based on the belief that customers should crave sustainable products out of genuine desire rather than fear, guilt or altruism. This natural demand will ultimately drive the cultural shift necessary to align consumer wants with the behaviors needed to balance our ecosystem.

Who we are

MIO is a sustainable, contemporary furnishings design company and boutique design consultancy. We bridge the gap between business and sustainability through category defining design. We are designers, business people and strategists, solving everyday problems for our customers.

 Where we do it

MIO is located it in Philadelphia, the city of Brotherly Love, Benjamin Franklin, obscene cheese steaks and as we see it, the home of incredibly talented, down to earth and hard working creatives. We work with companies large and small in a variety of industries, spread across the globe. The only thing they have in common is a commitment to people and planet or a desire to do well by doing good.

What we do

We design socially and environmentally responsive products, services and experiences that promote responsible consumption patterns and redefine sustainable culture. We are process driven, passionate about research, and dedicated to uncovering and maximizing design opportunities everywhere we look.

Why we do it

We want to make the world a better place through innovative sustainable design and strategy. We want to change consumer behaviors through environmentally and socially responsive design. We make a difference by reducing our impact and measuring our success holistically.

Good design will change the world.