INTRODUCING MIO CULTURE

Shaping Sustainable Futures Through Design

mio culture salm brothers stoop, Jaime and Isaac

Our Philosophy

At MIO, we see design as a powerful catalyst for change. We’re committed to shifting cultural values towards sustainable and equitable systems, utilizing design, artistry, and science to address complex global challenges and inspire creativity across communities.

Our Journey

From a one-bedroom start-up in 2001 to a trailblazing leader in sustainable design, our journey is a tale of passion, innovation, and resilience.

Discover Our Story

workshop Reference image - MIO Culture

From the Mountains of Medellín to the Heart of Philadelphia

Born in the vibrant city of Medellín, Colombia, Isaac and Jaime Salm were raised at the intersection of nature and industry. Immersed in the city’s lush landscapes and their father’s cardboard packaging factory, they developed an innate appreciation for nature, creativity, and functionality. The tension between these worlds, along with the lessons of nature and industrial ingenuity, would become the guiding principles that later shaped MIO—this time in Philadelphia, a city once known as "The Factory of the World."

Jaime Salm: Creativity Without Limits

Jaime was always the artistic one in the family, exploring every creative outlet his parents encouraged—ceramics, painting, engraving, carpentry, music, and sculpture. As a teenager, sculpture became his passion. He spent weekends scouring junkyards in nearby towns, removing the passenger seat of his car to haul home rusted gears, beams, and rebar—his raw materials for creation. With an arc welder gifted for his birthday, he transformed metal scraps into art, plugging into the clothes dryer’s 220-volt outlet whenever he had the chance. This was the start of Jaime’s lifelong journey in the art of repurposing.

Jaime Salm - MIO Culture

Isaac Salm: Business for Good

Isaac was sharp, pragmatic, and always a step ahead. As a kid, he kept his growing collection of CDs and model cars in perfect order, untouched by his brothers' chaos. He had an instinct for business—spotting opportunities where others didn’t. During the holidays, he and Jaime repurposed the silicone packaging from imported chocolates into molds for handmade candles, which Isaac sold effortlessly. Navigating deals with older kids and adults, he quickly learned how to read people, anticipate needs, and turn ideas into action. He understood systems—how things worked and how they could work better. These early experiences shaped his empathetic management style and his talent for bridging ideas, industries, and people—skills that would later define MIO’s approach to sustainable design and innovation.

mio culture about isaac salm master business
mio culture about design the future

Learning to Design the Future

As Jaime studied Industrial Design in Philadelphia, he realized that design wasn’t just about aesthetics—it shaped culture, industry, and sustainability. His thesis, a project transforming industrial waste into recyclable furniture, was his first experiment in rethinking how things were made. Meanwhile, Isaac pursued Economics and Finance in Miami, gaining firsthand experience in corporate strategy and global markets at Kimberly-Clark. He saw how large-scale businesses operated—driven by efficiency but often disconnected from sustainability. Despite being in different cities, their conversations never stopped. Jaime called Isaac constantly for advice on business plans, pricing, and logistics. The more they talked, the more they saw an opportunity to do things differently—not just making products, but reshaping the way design and industry worked together. Eventually, Isaac joined Jaime, and MIO Culture was born—founded on the belief that business can be a force for good, and that creativity, commerce, and sustainability can thrive side by side.

mio culture about sustainable brothers

Sustainability & Industry Reimagined

The genesis of MIO was marked by innovation, a bold vision, and a touch of audacity. At their first tradeshow, the Salm brothers proudly introduced their debut collection—thoughtfully designed, sustainably crafted, and unlike anything else on the market. When visitors inquired about their "green products," Isaac quickly realized that sustainability, at the time, was still seen through a narrow lens. People expected muted tones, raw textures, and an aesthetic that signaled eco-consciousness in the most obvious ways. Instead, MIO’s designs were vibrant, modern, and meticulously crafted—not green in color, but green in philosophy. That moment underscored what would become a defining principle of MIO: sustainability doesn’t have to look the way people expect it to. It can be bold, refined, and full of life. It’s not just about the materials used but about rethinking processes, repurposing resources, and challenging conventions. What began as a small, unconventional debut has since evolved into a brand that refuses to compromise between design and responsibility. MIO continues to push boundaries, proving that sustainability is not a limitation—it’s an opportunity to create better products, smarter systems, and a more thoughtful future.

The Hat Trick: A Lesson in Reinvention

A chance visit to a Philadelphia hat shop sparked one of MIO’s most unexpected breakthroughs. Among rows of felt and straw hats, the Salm brothers saw more than headwear—they saw untapped potential. When they learned the hats were handcrafted upstairs using century-old molds, curiosity took over. What if hats weren’t just for heads? That question led to a creative experiment. Instead of shaping the felt into traditional brims and crowns, they flipped the forms upside down, transforming them into sculptural bowls and lampshades. A single-purpose object became something entirely new. This "hat trick" became more than a clever design solution—it defined MIO’s philosophy. Rethink. Repurpose. Reimagine. A hat could be a bowl, just as a factory could be adapted for unexpected possibilities. Sustainability wasn’t just about materials; it was about seeing beyond limits. That mindset still drives MIO today—proof that sometimes, the simplest shift in perspective leads to the most extraordinary ideas.

Beehive softbowls planter cozy | MIO Culture

Our Commitments

MIO’s guiding principle, Responsible Desire, makes sustainability something people genuinely want—not out of guilt, but because it enhances their lives. Through good design, eco-efficient manufacturing, and storytelling, we shift perceptions and values, inspiring choices that naturally lead to reduced waste, smarter consumption, and a healthier planet.

about smart sourcing | MIO Culture

We source with purpose.

Material selection is the foundation of sustainable design. We prioritize mono-materials for easier recyclability and reduced waste contamination while sourcing certified materials like FSC-certified wood products, Red List-free components, and recycled or upcycled resources. Beyond environmental impact, we seek materials with social and ecological benefits, supporting fair labor practices, regenerative production, and waste diversion initiatives. By partnering with manufacturers who share our values, we ensure that every material contributes to a more responsible and sustainable future.

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We design for circularity.

Sustainability isn’t just about responsible materials—it’s about designing for longevity, adaptability, and the full product lifecycle. Our products are intentionally crafted to integrate into industrial or natural cycles, ensuring that resources remain in use for as long as possible. We carefully match materials to their use cycles, balancing durability with end-of-life solutions that allow for easy disassembly, reuse, or recycling. By prioritizing modularity and material selection, we create products that not only last but also evolve with changing needs.

mio culture about recycled aluminum

We close the loop.

A circular future is only possible if sustainable choices are accessible and intuitive. That’s why we focus on designing for disassembly, material recovery, and responsible disposal. We make it easier for consumers and businesses to participate in circular systems—whether through recycling, upcycling, or return programs. Sustainability shouldn’t be complicated or costly; it should be a seamless part of everyday life. By designing products with clear, actionable end-of-life solutions, we help bridge the gap between good intentions and real environmental impact.

Our Blog

A blog about process, entrepreneurship, inspiration and design thinking.

Acoustic felt room divider at maker space

Buyer’s Guide: How to Choose the Best Classroom Dividers for Your School

Because not all dividers are created equal     Why Classroom Dividers Matter: The Sound of Learning Before we discuss materials, budgets or aesthetics, let’s talk about sound. Studies have shown that excessive noise in classrooms can significantly hinder student performance. High noise levels impact comprehension, focus and memory retention, especially for younger students, students with learning differences, and non-native English speakers. The World Health Organization that ambient noise levels in classrooms stay below 35 decibels. Yet in many learning spaces, particularly open-plan or retrofitted classrooms, levels frequently exceed this threshold. This is not just background noise. It’s an environmental barrier to learning. Poor acoustics contribute to lower test scores, increased fatigue and reduced engagement. The right classroom dividers can help control sound, support flexible learning layouts and create zones that promote concentration and collaboration.     Not All Dividers Are Created Equal Selecting classroom dividers is not about choosing the most affordable or fastest-shipping option. It’s about identifying products that support your curriculum, your students, and your values. This guide...

How to Turn One Bedroom into Two – Practical and Legal Tips

How to Turn One Bedroom into Two – Practical and Legal Tips

Rooms rarely stay what they start as. A bedroom becomes a studio. A nursery becomes a home office. And sometimes, one space needs to become two. That's where modular room dividers or acoustic panels can redefine how you live and work.. Whether you're carving out privacy, creating flexibility, or rethinking how your home works, dividing a single bedroom can be a smart solution. Using a room divider wall or modular partition system can help you transform space affordably and sustainably. The key is knowing your options—what’s temporary, what’s permanent, and what’s required to do it well. Recommended products for this Application [products ids="nomad-system-felt-acoustic-room-dividers, shift-walls-room-dividers"]   Room Dividers vs. Permanent Walls: Two Paths to Creating Space Before picking up a tape measure or calling your contractor cousin, it’s important to decide: Is this a permanent renovation or a temporary reconfiguration? Temporary (Modular) Partitions Temporary installations allow you to reimagine space without permanently altering your home. They’re renter-friendly, often tool-free, and beautifully flexible. This route works especially well if your needs might...

Temporary Wall Systems for Homeowners: What You Need to Know

Temporary Wall Systems for Homeowners: What You Need to Know

Why contract-thinking and creative flexibility are shaping the future of the home. At MIO, we’ve always believed that great design starts with asking better questions.  Like: what if walls could be rethought as tools? What if separation didn’t have to mean permanence? And what if the systems we use in offices, hotels, and public spaces (contract-grade, modular, designed for adaptability) were reimagined for the home? What if a simple modular room divider could redefine how a home feels? Today, we’re living in fluid spaces. Homes have become multi-use environments, working double and triple duty as offices, schools, meditation zones, podcasts studios and nap nests. It’s no longer a luxury to have temporary wall systems, it’s a creative necessity.  From acoustic room dividers to modular wall panels, flexible design is changing how we live. Recommended products for this Application [products ids="nomad-system-felt-acoustic-room-dividers, hangout-acoustic-room-divider-single-quilt-copy"] Types of Room Dividers for Homeowners Beyond the Static Wall: A New Landscape of Division Temporary wall systems come in all shapes and setups. But they’re all rooted in...

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